Wednesday, May 19, 2021
Sunday, May 16, 2021
AdSense Revenue Increases 200%
AdSense Revenue Increases 200% by filtering MFA sites Published and Auto ads in Google AdSense Tips. I found today on great Digital Point Forum great tip (not first tip found there), how to increases AdSense revenue. You can really earn more if you use this tip. First open this page: link. Here is cupid9 post about this (copy&paste from forum), so all the credits goes to him (i’ve add links to original forum thread).
1. Visit your own sites showing AdSense
2. Right click on the ad title and copy the link location (if you’re using FireFox) 3. Paste the link location in your text editor, I suggest using the Notepad 4. In my case, I get this very long link location. Identify the destination url of the ad. 5. Copy the destination url of the ad and load it into your browser 6. See whether the destination page is a Made-For-AdSense (MFA) site. How? If the destination page satisfies any of the criterias below, it’s a MFA site and you should filter it as soon as possible.- The page has no content but only blocks of AdSense, AdSense for Search and AdSense Referral- The page has very very limited content like a paragraph of words but many blocks of AdSense on top of it / around it- The page has a few links to other sites with block of AdSense on top of them / around them- The site doesn’t add any value to your user’s online experience (this one is quite subjective) 7. In my (this) case, I have identified it’s a MFA site. So I add allthehealth.net to my filter list. BTW, AdSense team, do you mind to change the name of the filter from ‘Competitive Ad Filter’ to ‘MFA Filter’ since I believe ‘MFA Filter’ is more appropriate/suitable/relevant to most AdSense publisher. 8. Do not add www[dot]allthehealth[dot]net orhttp://allthehealth[dot]net/health/6/health/health/Health[dot]html to your filter. Instead, add allthehealth.net to block all ads from this site. Read here. 9. Check your site 4 hours later (as suggested by AdSense) or one day later (as suggested by me) and repeat all the steps above until all AdSense ads appearing on your site add true value to your users’ online experience. 10. Check your AdSense two weeks later and you’ll see significant increase in your AdSense earnings. If you AdSense earnings remain the same, then congratulations to you because you’re a responsible webmaster taking care of your visitors’ online experience. If you AdSense earnings decrease, then you should make a big decision in your life on which one is your priority: your visitors’ online experience or your online revenue (AdSense earnings). If online revenue is your top priority, then I suggest you to join MFA industry, one of the fastest growing and most welcomed by Google industries in the world. Tip creator is cupid9 and here is the original post on forum:AdSense Revenue Increases 200% by filtering MFA sites. This can really help you if you find ads that are showing on your sites on that MFA black list. Then you can put them away and earn more
:DADSENSE IMPORTANTS
Steps to Increase Google CTR which means more money:
1. Do not alter the Google Adsense code2. Do not ask your friends or visitors to click on your Google ads. Do not offer incentives for users to click on google ads. Don’t label the Google ads with text other than “Sponsored Links” or “Advertisements”
3. Do not click on your own ads. Google can find it out easily and if it does, your account will be banned and all your money earned is gone. Do not reload your pages excessively. If you are testing your website layout with Google Adsense, you can try the google adsense login to preview auto ads Google does not account any clicks made in the ads displayed in the preview tool in login.
4. Do not place google ads in pop-up windows, error pages or even empty pages.
5. Don’t start a website merely for making money from accidental clicks like “mesothelioma attorney” or “asbestos crisis”. You will never make money out these “made-for-adsense-only” websites. Instead, write on topics what you are passionate about. Don’t waste your money on high-paying adsense keywords lists.
6. For short content/articles, CTR(click through rate) is best when ads are placed just above the content
7. For long articles, CTR improves if ads are placed somewhere in middle of the content, as visitors read the long content and then they are looking for more resources.
8. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads. Statistics say that the 336×280, 300×250 medium rectangle or the 160×600 wide skyscraper works excellent, if you display multiple ad units on a page.
9. Reports tell that the following ad format/attributes works best,
border color = background color of your web site background color = background color of your web site link color = blue, color of your links url color = black, #999999 text color = black, #333333, color of your main content
10. Always put ads above the main fold. Just have the following heatmap as a reference before placing your ads on your pages.
http://www.vaughns-1-pagers.com/internet/google-heatmap-2.htm
11. Placing images next to ads or above ads does help in attracting user attention, But google does not recommend.
12. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
13. Request your friends or colleagues to navigate your website, watch their activity, it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas.
14. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
15. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That’s the right place to put keywords in bold (strong or tags) or header tags (h1, h2, etc).
16. Always select the setting to open Google Adsense search box results in a new browser window, so you won’t lose your visitors. Click the Open search results in a new browser window checkbox and this add target=”google_window” to your form tag.
17. Maximum people think the search box is on the top right corner. So you know where to put it.
18. Don’t syndicate full content in your RSS. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
19. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
20. For low CTR pages, try changing titles or adding more content to get better focused ads
21. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
21. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
22. Not everyone has an RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
23. Try experimenting until you get highest CTR. Placement of ads depends from site to site. What is good for Yahoo is not best for google. So, try try until you find a good CTR
24. Use a Tracking website like Google Analytics or Sitemeter to track your visitors and see what keywords they have been searching and use it to your advantage
Saturday, June 25, 2011
What is CPM, CPC, CPA and CTR
CPM CPM means Cost Per Thousand (M is the Roman numeral for thousand – and so Cost Per Thousand). This is the amount you will pay the ad-network or website publisher to show your ad a thousand times on their website or across their ad-network. Whether your ad is shown only once to each visitor (Unique Impressions) or any number of times – is something that you will have to work out with the nad-network or the website. CPM rates were once (p. yr 2000 bubble-burst era) as much as $75, but have now dropped to as little as $1 CPM.
CPC CPC means Cost Per Click. This is how much you would pay the ad-network or website every time a visitor clicks on your banner. CPC rates can be as high as $3 per click or as little as 5 cents per click. It depends on your product and your market – amongst other factors, the more competition there is – the higher you will probably end up paying as you compete with competitors.
CPA CPA means Cost Per Action. The Action could be any of the following types of actions – A visitor clicking on your banner coming to your site and filling up a simple enquiry form (CPR – Cost Per Registration), or if the visitor makes a purchase (CPS – Cost Per sale). It could be a flat fee or a percentage commission of the sale made. Affiliate-Networks like commissionjunction, linkshare and clickbank have very good software systems in place to track all this and provide statistics to online merchants and publishers on their network of websites. I have explained in detail what an Affiliate Network is, in another section. They basically, allow publisher websites to sign up for free so they can start earning commissions on sales arising out of the traffic they send to online merchants. The Affiliate Network tracks all this using their system and code merchants and publishers are required to place on their website. Publishers can sign up for free mostly, and in some cases online Merchants are required to pay a one time setup fee and possibly a monthly fee with commissions – eg. As in commissionjunction. A very popular site that is free to Merchants is Clickbank network.
CTR CTR is Click Through Rate. This is the percentage rate
at which people click on your ad banner. If your banner ad is seen by 100
people but clicked by one person – then it’s CTR is 1% or .01 Similarly, if
your ad banner is seen 100,000 times and in the same time period it is clicked
2000 times – then your banner CTR is 2% or .02.
This is how we calculate CTR … (Number of
Clicks / Number of impressions) x 100 Example, for above case it would be –
(2000 / 100,000) x 100 = .02 CPM, CPC or CPA … which is best for my ad
campaign? Your choice will depend on various factors. Sometimes companies such
as Pepsi, would just like to enforce their brand and be seen across many
websites, without any need for the user to click on their banners. This is a
brand hammering strategy, and a CPM deal would be preferred.
Apart from the above mass branding effort, the
decision to go for a CPC, CPM or CPA ad becomes a calculated decision when you
have a product that you want to sell on your website. Would you pay the
publisher for only visitors he sends you? or would you pay him for every
thousand ads he displays for you? or would you pay him a commission on sales
from visitors he sends you? This is tricky.
You may need to read the paragraphs below
slowly, or even several times over to get the gist of what I am saying … To
help you decide, you should first run a pilot CPM campaign that will help you
gauge results. Your CPM campaign and number of Clicks on your banner, will let
you know exactly what your CTR (Click through Rate) is for your banner. Your
CTR will help you decide your campaign type – CPM or CPC ? If your CTR is high,
you should go in for a CPM, if its low you should go in for a CPC. The reason
for this is simple.
If you have a low CTR then you would rather
only pay for the low traffic that comes to your site. If your CTR is high, then
you don’t mind paying CPM – because your cost will not escalate for more and
more visitors that come to your site, but will remain the same. I will explain
the above, with a couple of examples – Example 1 Lets suppose a website that
you want to advertise on charges a CPM of $5.00 and a CPC of 50 cents. And, you
need to decide if you should go in for CPM or CPC ? Lets suppose you first buy
1,000,000 impressions.
This works out to $5000 ($5 per 1000
impressions x 1000) Now lets suppose your CTR is not good and is 0.2 % (or 2
clicks per 1000 ads) Now, you need to calculate the amount you will pay of you
had bought a CPC. If your CTR is 0.2% and you display 1,000,000 ads, then this
works out to … .002 x 1,000,000 = 2000 clicks.
So essentially you have paid $5000 for 2000
clicks or $2.50 per click!! This means that I am better of buying on a CPC
basis, because one click there costs me only 50cents! And if I go for CPC, then
I will get 10,000 clicks for $5000 … which is 5 times more than the clicks i
get in the CPM model (2000). Example 2 Lets assume that your banner ad turns
out to be very good and gets a very good CTR of say 5% Now you need to decide
.. CPM or CPC.
Lets analyze as above – I paid $5000 for
1,000,000 ads at 5% CTR That means 5% x 1,000,000 ads were clicked on, which
equals = .05 (5%) x 1,000,000 = 50,000 clicks! So for $5000 i got 50,000
clicks. Now, if I had bought on a click basis, then at the CPC rate of
(50cents) I will pay 50,000 x $0.50 amount for 50,000 clicks, which is $25,000
(5 times what I would pay with CPM, for the same traffic) So, I am better of
buying with a CPM system for this banner ad campaign What about CPA? I have
dedicated a separate chapter for this. This system is gaining popularity
slowly. It seems to be the fairest system of all the three methods – specially
when you are selling a product or service. Both Google and Yahoo are leaning
towards taking their CPC system into a more fair and measurable CPA system.
Google has recently launched Google Analytics
and Google’s version of PayPal (Google Checkout) – that is a positive and firm
step towards its CPA plans. Selling ad-space on your website – how much can you
charge? Nowadays CPM rates have fallen from highs of $50 to $10 to $2 in many
cases. If you have high traffic you may approach ad-networks, and they will
serve out the ads for your website. They will give you a piece of code to
insert into the pages of your website.
You will get a Username and Password to login
to a control panel area on the ad-networks main website, to see how your site
is performing. Ad-networks pay you based on CPM or CPC, depending on what their
client (the advertiser) opt for. They will take from 40% to 60% commission.
This is acceptable, considering the fact that they get you the clients and
revenues, and they have to manage all the advertising technology and payment
systems.
Most of these ad-networks require that you have
a certain number of impressions per month to qualify to become part of their
network of websites. For example, DoubleClick requires at minimum 5 million
monthly page impressions. There are many mid sized networks, like Advertising,
fastclick, ValueClick (only CPC, owned partially by DoubleClick) and even
smaller ad networks like, burstnet. You should visit adbalance to get a
complete list and brief on popular ad networks.
Friday, June 24, 2011
WHY YOUR SUCK AT GOOGLE ADSENSE
I just found a good thread in Warrior forum
I am not sure he is a real Adsense guru or not
he very gr8 explain about adsense
please must read :
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